If you're planning to make an expensive purchase and you're not totally sure if you should go for it, I have a trick for you.
And the trick is called: CPW which stands for "Cost Per Wear". It's the perfect thing to justify expensive shoes/bags/jeans/jewelry/other clothing OR to make the very hard decision to not splurge. For example, a pair of sunglasses.
There are the kind of people that say: "Sunglasses, why would I spend money on those? I only wear them in summer and after a year I'm bored of them and I buy new ones. H&M is my brand to go".
And then there are other people that think like this: "If I buy the right sunglasses, it's a timeless accessory that I can wear for years and years and years. I could buy five different pairs of H&M each year and throw them in the bin after the summer, or I could invest in a Céline/Chanel/Saint Laurent pair that will last decades and I even can pass onto my daughter.
Guess what category I'm in? :)
(also I'm just afraid to buy cheap sunnies because I think those don't give good UV protection)
Ok so. If you buy a pair of classic sunnies - like the Céline Audrey that is more or less 200€- and you wear them 100 days a year, ten years long (and I bet you will even wear them longer because they're designed by the model Audrey Hepburn wears in Breakfast at Tiffany's and helloooo how old is that movie?!) that makes 1000 times. That would make your CPW 200/1000 = 0,2€ per time you wear them.
However, if you want to splurge on a pair of 'special' Prada sunnies - like these ones, I can predict you won't wear them that often and they will not last for that long, let's say you wear them 50 days a year for 3 years (by then you will be sick of them I GUARANTEE THAT), that makes 150 times, and they cost 200€ so the CPW is 200/150 = 1,3€ per time you wear them.
<I knooooooww buying designer sunglasses is stupid because they make a profit of 250% on them but let's discuss that another time, shall we? But I really think they are better for your eyes. >
Of course the CPW of Zara/H&M/Forever 21 is insanely much lower than designer stuff at first, but no way you can wear your Zara bag/shoes/sunnies/bracelet for 20 years so in the end it's the same. OR SO I LIKE TO THINK!!!!
For the best result, apply CPW with bags, jewelry and sunglasses. A great example: a Cartier Love bracelet of 3000€ that you wear 300 days a year (and arguably even more because who takes off a Love bracelet when it's given to you as a symbol of love?!!) and you wear it for 25 years (after that your husband has to buy you something new) has a CPW of..... only 0,4€ a day!!! (Let your bf/husband read this.)
My biggest love, shoes, are unfortunately a bad example of CPW, because I use shoes like crazy (Chanel flats: bye bye feet and hello bin after two years). But I always make an exception for shoes or what did you think. As for clothing, I try to buy quality instead of quantity, but there is just no way I will keep a sweater/shirt/dress like 'new' for 5 years or more. So buying that STUNNING Dion Lee dress that is 600€ but I will only wear 30 times max? Hélas, not CPW approved... There is only one piece of clothing I plan to wear with a CPW = price: MY WEDDING DRESS.
Okaayyy so some of you will NOT agree with my way of thinking here but it's something I really use to justify expensive purchases. I KNOW SHOPAHOLIC SYMPTOMS I KNOW.
Do you apply CPW when you want to buy something expensive?
Kate Moss for Vogue